![]() By recognizing our irrational patterns, we can make better decisions in life and business. ![]() ![]() But they’re not random they’re systematic and predictable. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. Predictably Irrational by Dan Ariely Print Kindle Audiobook The Book in Three Sentences Many of our behaviors are misguided. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Dr Dan Ariely 6,752 Paperback 14 offers from 23.46 Payoff: The Hidden Logic That Shapes Our Motivations Dr Dan Ariely 422 Hardcover 17 offers from 12. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? ![]() Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why do smart people make irrational decisions every day? The answers will surprise you. ![]()
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